This session will provide attendees with an up-to-date look at the interests, motivations and behaviors of U.S. energy customers as they relate to smart energy technologies, programs and services. Using insights derived from SECC's “2019 State of the Consumer” report and a series of utility case studies published in 2018, this session will help attendees understand what consumers value most as it relates to energy and what actually makes them move from interest to program engagement. Insights will be backed by extensive consumer surveying and real-life examples of what has worked for utilities in the field.
May 21, 2019
11:00 am - 12:00 pm