The Empowered Consumer: Understanding the Consumer Perspective
Now, several years after the American Recovery and Reinvestment Act provided grant funding for the smart grid, many benefits of these investments are being realized by consumers. What cool things has the smart grid enabled? Are residential consumers interested in demand response, time-varying rate plans, and smart thermostats? – How do these erode or increase consumer support?
The Empowered Consumer study examines how investments in grid modernization and smart energy technologies are empowering consumers to break the mold of passive consumption and become dynamic users. This research also looks ahead to shed light on consumer interest in ‘the next big things’ in smart energy technologies. Nathan Shannon, deputy director of the Smart Energy Consumer Collaborative, will share research findings, including details on where utilities and their partners have successfully engaged consumers and what’s at hand in terms of new consumer technology.